Exactly what Makes a Organizations Logo "EXCELLENT"?
Published07/21/2017 by John Hofmann
Can you imagine 3 logos in your mind? Now, jot them down on paper. Why did you choose those logos? What makes them fantastic in your opinion? A fantastic logo design makes a business remarkable. It assists to communicate the company's identity using visual elements, colors and font designs. A terrific logo design is appealing and simple to remember. An excellent logo design is so much more than an image or design!
Do not mimic other business and their branding. Be a leader within your industry. Take time to assemble a list of the "feelings" that you desire your brand to produce. You can utilize this list to help establish your unique and remarkable logo design.
Logo color not just can, but will make a difference in how the public views and identifies with your brand. Fast-food ended up being popular in the 1940's because of the fast food they were able to supply visitors with. It's no coincidence that the most successful fast-food joints used high contrasting brilliant reds, yellows and oranges. A glimpse at color theory and marketing research shows that bright colors encourage restaurants to eat rapidly and leave.
Everybody has their own taste and style however you need to remember that you are not your brand. From bold and rugged font styles to feminine curved options-- all of us have a personal favorite. If you own a wedding event planning company, you need to prevent square, blocky lettering. Alternatively, if you are starting up a boys outreach program-- avoid curvy, flowing fonts, even though it's your personal favorite.
Your logo should have a collection of components that can be easily drawn from memory. For example, someone with very little creative talent can draw the Nike Swoosh or the iPhone's Apple logo. Our rule of thumb is that a logo design should likewise be identifiable at 0.25" (1/4 of an inch or the size of a dime).
Your logo design ought to "speak" about your company. The next time a possible customer requires your product or service, they'll pick you merely because of brand name recognition.
Tagline? What's that? A tagline is a company's mantra or saying (McDonalds-- I'm Lovin' It!). This important part of a company's image must never be part of a logo. The size of a tagline is extremely little and unreadable at small scales. It is OKAY to position your tagline with your logo design whenever possible, just treat them as two different aspects-- not one.
My name is John Hofmann and I am a project manager for Fusion Marketing, a Guerrilla Marketing Firm located in Eastpointe, MI. I oversee many unique projects working at Fusion-- corporate branding and re-branding utilizing graphic design & other marketing tools being some of my most favorite. Thanks for reading-- I hope you have a better understanding of what makes a great logo.
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