City of McKinney
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The City of McKinney unique by nature brand has come to define the city’s image for residents, businesses and visitors. Our logo on city vehicles, water towers and city-related communications only begins to define who we are.
“Unique by nature” speaks to McKinney’s natural assets: our rolling hills, parks, streams and lakes. It refers to our inherent uniqueness: our historic downtown, our cultural diversity, our quality of life, our business-friendly environment and the dynamic growth we’ve seen over the past decade.
Our brand embodies the spirit of our community – the charming neighborhoods, friendly residents, downtown festivals, a sense of history and the prudent but forward-thinking attitudes of our leadership. It was City Council’s vision to take the lead in spearheading creation and launch of a community-wide brand and invest in building and growing it.